/A festive animated scenography
Hop into our latest motion graphic video,
created in collaboration with Benjamin Granier and the Avène Team.
This video aims to showcase the iconic Avène Thermal water spray, with a new limited edition design for the Chinese New Year - the Year of the Rabbit.
Follow it down the rabbit hole and discover the benefits of this must-have product, for which we are proud of our creative contribution to its promotion.
/Making the packaging jump out of its box
In celebration of the Chinese New Year, the year of the rabbit, Avène has released a special edition of their iconic Thermal Sprint Water featuring a bunny in an inviting red colour. We chose this cuddly bunny to act as the thread that ties everything together in our video. To make sure our bunny was as lively as it can be, we crafted a detailed puppet animation using After Effects and Duik.
/Different markets resulting in varied adaptations.
Every market has its own distinct characteristics, like distinctive packaging, and thus, a video campaign usually calls for adaptations to match these specificities.
This video defined a global campaign that was broadcast across multiple social media platforms, each with varying screen ratios. This resulted in the need for variations in the video production to meet these diverse requirements.
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/Credits
